SIMPLIFY MEDIA BUYING
MCA-Russell Johns Agency delivers awareness to your audience with hyper-niche and hyper-local targeting on a multimedia landscape.

Print    Digital    Radio    TV

How We Work

  • TARGET

    Define what resonates with your specific audience on each platform, place market area and day part.

  • FLIGHT

    Tracking each media type and effectively scale each campaign.

  • TRACK

    Constant Campaign monitoring makes is easy to tweak campaigns for continous growth.

  • SCALE

    Start, Stop , or Increase your campaign as needed

  • REPEAT

    We create a template for each media type in each market maintaining the ability to scale campaigns.

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TARGET

Target your customers based on audience profile, location and time of day.

Target who you want to reach, where ever they are. Reach your audience in their car, during their commute or on the radio. Have them see your ad on mobile devices, in their favorite publication or played during their favorite TV show. Engage your target audience when it matters the most. We also use remarketing to reach consumers across social, search, video and streaming audio platforms. We take steps to ensure that every impression counts.

FLIGHT

We launch your campaign keeping a close eye on analytical and sales data.

Managing a traditional media campaign is a detailed and manual process. When we push media to market we begin our quality control process verifying all media placements are accurate and that every layer of media is working correctly to cross promote and drive traffic and sales.

TRACK

We track each campaign to determine the ROI of each media type and make slight changes that will position the campaign for growth.

Tracking media and analyzing data is how a campaign stays effective allowing us to create a measurable footprint over the length of the media buy. We work hard to make sure that every dollar spent has a consistent return and that the small tweaks we make along the way stay on track to increase ROI over time.

SCALE

Once we have determined the response a campaign is driving on each medium we scale the campaigns while preserving performance.

Once we review the metrics of the initial launch we aim to increase the media saturation within those mediums. We understand that in order for a campaign to grow consistently we have to hone in on media that is working and scale media creatively on each platform. We do this by modifying creative to enhance viewer and listener experience and by changing the way media is delivered on each particular platform.

REPEAT

We create a template for each media type in each market maintaining the ability to scale and repeat campaigns.

Running media over a years time for a single brand requires the production of many offers and many modifications in the campaign throughout seasons and holidays. We map out every turn so that what we learn throughout the campaign can be applied for future campaigns and media buys. We note changes in media and audience behavior to ensure that as the campaign matures we are keeping a lean edge increasing ROI for every dollar spent.

MCA-Russell Johns Advertising Agency

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