National newspapers are a great way to reach a large group of well informed highly affluent individuals across the United States. National Newspapers like USA Today, Washington Post is frequently well read by a variety of people including business owners, sports enthusiasts and those looking to stay well informed.
In 2019 Gannett Co., Inc. (GCI) reported a solid start to 2019, with better than expected results across print advertising and circulation revenues as well as improved Adjusted EBITDA in the first quarter. People still tend to prefer paper-based versions of many publications for a variety of reasons.
Studies show that newspaper is one of the few forms of adverting that actually increases in response the longer the campaign runs and can also continue to produce leads after the campaign has stopped running.