Online advertising is one of the most popular forms of advertising utilized today by businesses of all sizes. Online advertising is actually a broad term that includes a variety of digital advertising. Some of these other forms of online advertising are pay per click, Retargeting, Social Media, Video, content, Business listings, Seo and more. This form of advertising can be a great way to let your audience know about your business services and events and is great at reaching targeted groups of people. In some cases, pay per click advertising can be quite expensive. In other situations, social media advertising can be nearly free and just require your time and dedication. There are a variety of methods you can use to productively create a campaign. For most businesses, they utilize a variety of all form of digital advertising.