Create More Engaging Display Advertising Campaigns

 In Print Advertising

With all the work we put into our companies and the money we spend on advertising we just want everything else to work. But as we all know not everything is always smooth sailing. Especially in business.  Creating more engaging display advertising campaigns that effectively captures your audience’s attention and connects you to your core target audience will help you improve conversions and increase recognition of your brand.

Here are a few tips to create a more engaging display advertising campaign

Creating a more effective campaign has much to do with effectively capturing and keeping the attention of the right audience. Speaking in an authentic voice that resonates with the audience. One of the biggest benefits of print advertising is that audiences viewing ads in printed publications as more credible. Printed media such as Magazines, Newspapers, and Direct Response Mail pieces are also typically viewed by a person at a set time of day when they are a willing participant for viewing articles and advertisements that they see. This important factor alone creates a more tuned in audience versus a distracted audience that you most often get with online and even radio ads where the advertisement may have to compete for the attention of the viewer.

Print creates a Multi Sensory experience

By adding tactile elements to your ads that draw the focus in and compel the reader to look and touch is a key way to increase the response rate. Studies show that because the ability to physically touch an ad increases the likelihood that a person may purchase as well as an increase in confidence, satisfaction, and reliability.  Among the key findings were that being able to touch a print ad is able to increase the audience’s belief that a brand is honest by  41%, with also an increase in purchase intent by 24%.   By adding elements to your ad that convey different textures, shapes, and colors you are able to create a more visually compelling ad that resonates with the viewer.



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