We set goals and objectives while analyzing markets, stations and formats.
We execute market tests, and review data while make refinements to media and creative strategy as needed.
We perform ongoing monitoring of station and platform activity to ensure precise media execution and accountability.
Radio Advertising is an effective media venue for Small business advertisers to reach broad audiences both locally, regionally, and nationally. Radio advertising offers more than just the standard 30 and 60-second commercials that you might normally think of. Reach your audience in their car during their commute or through on-air sponsorship opportunities
MCA Russell Johns specializes in creating targeted multi-media advertising campaigns for small businesses at the lowest possible cost in today’s market. We provide big agency buying power for small businesses. We create each campaign based on your unique business metrics.
Contact us to find out how we can customize a campaign that will work for your business.
“We would like to thank the entire staff at MCA-Russell Johns for the level of service, professionalism, commitment and responsibility you have shown us since we have started advertising with you. As a new company, we have a multitude of concerns. One of those concerns is diving into radio advertising, and you have made the transition as smooth as possible for us. That peace of mind allows us to focus on the growth of our business and know that a big part of our advertising budget is in the right place.”
– Jeff Ronaldo | VP, Heath Right & Associates